CRO & Analytics

Data setup and optimization that improves every campaign.

We build the measurement foundation your ads actually run on, then use it to test and lift conversion — month after month, not just at launch.

Book a data audit See what's included
100% Events QA'd before launch
4 Platforms unified in GA4
1 var/test Isolated per A/B test
12/yr Reports delivered

What's included

Four pieces, working as one system.

GA4 & Pixel Setup

GA4, Meta, TikTok, and Google Ads pixels installed and QA'd so every platform is counting the same conversion, the same way.

Conversion Tracking

Custom events for signups, purchases, and micro-conversions, mapped to your real funnel — not the platform's default definition.

A/B Testing

Structured split tests on pages and offers, one variable at a time, run to statistical significance before we call a winner.

Monthly Reporting

A plain-English report each month — what worked, what didn't, and the next test on deck. No dashboard log-in required.

How it runs

A repeatable cycle, not a one-off setup.

  1. 1

    Audit

    We map every campaign against what's currently tracked, and flag the gaps.

  2. 2

    Setup

    GA4, pixels, and events go in, get QA'd, and are verified against real traffic.

  3. 3

    Test

    We run structured A/B tests on the pages with the most to gain.

  4. 4

    Report

    Monthly, in plain English — what moved, why, and what's next.

Ready to know what's actually working?

Get a free audit of your current tracking setup — most accounts we review are missing at least one conversion event.

Book a data audit